As we sat playing pinochle with friends the other night, we began talking about commercials. You know, the kind that advertise products we may or may not need, but whose companies have hired excellent ad men. Someone mentioned Hotels.com and the cornball Captain Obvious who touts for them. I said I loved the Geico gecko. Well, that got the ball rolling didn’t it?
Hang on – here comes Memory Lane.
“Please don’t squeeze the Charmin!” There he was, Mr. Whipple, lurking there in the aisle of your favorite grocery store. The big sneak. Scared the poop out of any shopper who dared put the moves on an eight pack.
Met himself coming and going did the Dunkin Donut guy. Pudgy, cute little mustache, and a gleam in his eye. “Time to make the donuts.” That was his line and he said it with passion and bleary eyes seeing as how it was always 4 in the morning in his world.
Madge. She dipped your fingers in emerald green liquid and patted your hand when you gasped, “Dishwasher liquid!” Yup, Palmolive had a great spokeswoman in that gal. Loved her.
A good ad campaign is the stuff of legends and gives a certain cache (whatever that means) to an era. Remember “Got Milk?” How about “Where’s the beef?” "Have it your way at . . . " fill in the blank. Your mind is churning like crazy now, isn’t it?
I could go on and on, but there’s, right now, a break from all the horror of world news and I think Flo is starring in another Progressive commercial – a new one! Gotta go.
Okay, I’m back. Have a few ad icons of your own you’d like to share?
Image: supakitmod Free Digital Photos